Today is August 2nd, and it seems too soon to think about 4th Quarter planning, but this business coach knows the importance of year-end fact checks and action steps for your small business. Now is the time to protect yourself from unnecessary financial loss and the...
READ MOREStop Marketing Products and Services. Your Company Culture Will Attract the Ideal Customers
by Marla Tabaka | Apr 6, 2022 | Business Coach, Company Culture, Marketing, values, Why
A good product or service practically sold itself in the past, but not anymore. Today, customers put their money in businesses that demonstrate a strong company culture with values that match their own. A savvy entrepreneur puts the development of an attractive...
READ MOREHere’s What Happens When You Love the Competition. It’s a Good Thing.
by Marla Tabaka | Jul 6, 2017 | Business Coaching, Marketing, Small Business, Strategy
When I owned my coffee house (2001 to 2004), people frequently asked me if I hated Starbucks. I didn't. After all, Starbucks is responsible for re-introducing the culture of coffee in the United States and for establishing it in countries where the café culture never...
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