Growth Strategy Archives - Marla Tabaka https://marlatabaka.com/tag/growth-strategy/ Business Coach Tue, 13 May 2025 14:31:19 +0000 en-US hourly 1 https://marlatabaka.com/wp-content/uploads/2019/12/cropped-M-Favicon-32x32.png Growth Strategy Archives - Marla Tabaka https://marlatabaka.com/tag/growth-strategy/ 32 32 Still Wearing Too Many Hats? How to Know It’s Time for Your Next Hire https://marlatabaka.com/2025/05/13/still-wearing-too-many-hats-how-to-know-its-time-for-your-next-hire/?utm_source=rss&utm_medium=rss&utm_campaign=still-wearing-too-many-hats-how-to-know-its-time-for-your-next-hire https://marlatabaka.com/2025/05/13/still-wearing-too-many-hats-how-to-know-its-time-for-your-next-hire/#respond Tue, 13 May 2025 14:31:19 +0000 https://marlatabaka.com/?p=61844 If your to-do list reads like a company directory — CEO, marketing, sales, product delivery,  customer service, and janitor — it might be time to hang up a few hats for good. Sure, bootstrapping is part of the entrepreneurial journey, but doing everything yourself indefinitely isn’t smart or sustainable; it’s exhausting. In the big picture, […]

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If your to-do list reads like a company directory — CEO, marketing, sales, product delivery,  customer service, and janitor — it might be time to hang up a few hats for good. Sure, bootstrapping is part of the entrepreneurial journey, but doing everything yourself indefinitely isn’t smart or sustainable; it’s exhausting. In the big picture, clinging to tasks you’ve outgrown is not the smartest investment of your time or energy.

It's probably wise to stop doing 20-dollar-an-hour work and consider whether it’s time to make that next (or your first) hire. Here are six signs you’re ready to stop juggling and start delegating to a new hire.

  1. You have efficiencies in place.

Before investing in your next new hire, make sure your current team is working to full capacity. If their hours are billable, create a budget for the time spent on each project. You may be able to crank out a job in a day or two, but your team members may not be as confident and experienced as you are. Some may tend to linger on a project when a strict timeline is not in place, thus losing money for the company.

If your team is not billable, ensure all job descriptions are clear, and tasks are completed regularly and efficiently. Studies have found that the average office worker is productive for only about 2 hours and 53 minutes per day.  A Salary.com survey revealed that 89% of employees openly admit to wasting time at work. These employees aren’t necessarily slacking; the human brain is not built to hyper-focus on tasks for a straight 8 hours. Clear directions, breaks, and a boss who leads by example will help mitigate these concerns.

  1. You’re doing too much billable work.

If you’re a photographer, designer, landscaper, or any business owner who clocks billable hours, you need to know when it’s beneficial to be on the clock versus growing your business. There are projects only you can do (until your company is profitable enough to replace you). If you’re stuck behind a desk or out in the field most of the time, who will find the next batch of prospects? Who will create and build the long-term vision for your company?

  1. You have a proven marketing strategy in place.

There’s no sense in hiring another person, no matter how busy you are in the moment, if you don’t have a way to pay their salary and other expenses. I ask business owners the following question to help them gain a complete perspective on their business’s potential for growth: If you could add another twenty hours (or more) a week to your availability, how quickly, and how much could you grow your business?

Most entrepreneurs reply instantly, suggesting that they could scale quickly. What is your answer? Write down precisely what you would do to bring in more business. This is the foundation for your marketing plan. Work with your coach or mentor to build out the plan with a timeline and projections on growth potential. Now you know how long it will take for you to pay for the extra headcount and sustain the growth.

  1. You’ve evaluated affordability.

If you're struggling to cover monthly expenses or carrying high-interest debt with no clear plan to pay it down, hiring may need to wait — or be done strategically (like starting with a part-timer or contractor).

Ask yourself:

  • Can your business cover your current operating expenses, including your own compensation?
  • Do you have at least three months of payroll saved or a reliable revenue stream to cover it? Your proven marketing strategy can help.

If the answer is “no” to these questions, take a breath. Get clear on your numbers first. A well-timed hire can be your most significant growth move. A premature one? A cash-flow killer.

That said, if you're close — and especially if you're still doing tasks that someone at $20/hour could do — a strategic part-time hire or outsourced contractor might be the bridge between burnout and breakthrough.

  1. You have training and onboarding processes in place.

It’s a horrifying experience for the entrepreneur, their team, and their new hire when a new person is plunked down at a desk with no clear definition of their job, goals, and daily tasks. Assign the responsibilities for onboarding and training to yourself or another qualified party:

Create a 30-60-90 Day Onboarding Plan

  • Week 1 orientation/training
  • Training for key tools and platforms they’ll need to learn
  • Goals for each month of their first 90 days
  • Regular check-ins for feedback (yours and theirs)
  • Add them to payroll and your benefits program if you have one
  • Inform them of your PTO policies. (At some point you’ll need an employee handbook)
  • Have their computer login credentials ready
  • Set up their email and access to the programs and apps they will use
  1. You are diligently developing your leadership skills.

Leadership may or may not come naturally to you, but masterful leadership skills are developed with intent, and over time. You can’t define your leadership style without defining your company culture and values first. Read books and blogs, listen to podcasts, but most importantly, work with a leadership and business coach to help you know yourself and who you are as a leader.

All of this might sound like a lot of effort, but ask yourself this: Would you rather spend your time and energy doing low-wage jobs or billable work for little in return or do fewer of these things so you can grow your company, increase your take-home, and actually spend time at home without working?

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3 Ways Small Business Owners Set New Employees Up to Fail https://marlatabaka.com/2023/09/25/3-ways-small-business-owners-set-new-employees-up-to-fail-2/?utm_source=rss&utm_medium=rss&utm_campaign=3-ways-small-business-owners-set-new-employees-up-to-fail-2 https://marlatabaka.com/2023/09/25/3-ways-small-business-owners-set-new-employees-up-to-fail-2/#respond Mon, 25 Sep 2023 14:43:26 +0000 https://marlatabaka.com/?p=61729 You know it's time to do more to grow your small business, but your hands are bound by a clock that only allows you 24 hours a day. Experts will tell you to hire employees to take the load off so you can focus on business growth. As a business coach, I often suggest that clients […]

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You know it's time to do more to grow your small business, but your hands are bound by a clock that only allows you 24 hours a day.

Experts will tell you to hire employees to take the load off so you can focus on business growth. As a business coach, I often suggest that clients onboard employees as they scale. However, a few key components must be in place before you expand your team.

Most often, small business owners skip over game-changing business-building steps because they're too occupied to put thought into them, but this lack of diligence always backfires.

Don't be that small business owner.

You decide it's time to take the plunge and hire your first (or next) employee. You think about what that person can do and how much time a new hire will free up for you. So, you whip up a job posting or spread the word through your community, and, voila, you find someone. You ask the standard interview questions, size them up, and perhaps check a reference or two, and your new employee starts on Monday. Cool!

Or, maybe not so cool. You may think the hard part is done at this point, but that's far from true. At this point, budding entrepreneurs need to learn to think like a leader rather than someone in the trenches. Now, you not only have to protect yourself from failing but also your growing team.

3 ways to set employees up to fail.

1. You don't give your new hire a steady foundation.

You may have a job description, but you don't have any training, implementation processes, or written documentation in place. Without a solid foundation, you throw your new person into the deep end without a raft. Rescuing your employee is time-consuming and frustrating; it was easier when you were solo!

Many entrepreneurs put these oversights in the category of employee empowerment and tell themselves they will not be a micro-manager. Really, this belief only serves to make the business owner feel better, but you can't hide behind it for long. Empowerment is built upon solid training and an understanding of the company's signature goals and direction. Your employee may attempt to do things right, but without consistent guidance and processes in place, they will struggle and most likely fail to meet your needs. There's a big difference between micro-managing and providing your team with education, support, and training.

2. You're unclear about your small business's growth vision.

Entrepreneurs have plenty of ideas for future growth and expansion. The problem appears when all these ideas merge murkily, causing a Small Business Leadershiplack of clarity, confusion, and overwhelm . These murky waters lead to a team that also lacks clarity and feels overwhelmed and confused by your inconsistent leadership and direction. You may hire for the wrong positions and skill sets, leaving you with one or more team members who may be decent employees but cannot grow your small business with you. They just won't be a good fit for your ultimate vision.

3. You have not designed your company culture.

You have yet to think about what you want your company culture to look like or what values will guide you to that goal. Understanding your company and personal values to design an internal and client-facing culture gives you a roadmap for everything you do, including who and why you hire. For instance, if you hold a value that indicates honesty, integrity, or trustworthiness and hire a salesperson who promises anything to get the sale, you will have very unhappy customers. This person will also cause conflict with other team members who do represent your culture of integrity.

You don't know what you don't know about growing your small business.

Leadership development is a new stage of growth for most small business owners, and this process has many layers. While it may not seem apparent, your leadership abilities need to kick in before you hire employees, not after. It is difficult for most people to figure out how to

  1. Make the time to develop processes, identify culture goals, and develop a vision
  2. Get your ideas out of your head and into play
  3. Gain clarity about the what, how, and why
  4. Implement your ideas
  5. Just about everything else!

This educational piece of professional and self-growth is why business coaches and mentors exist. No, you don't know what you don't know, and you're not meant to do it alone. Surround yourself with a supportive team of non-employees before you become an employer, and you will save yourself much disappointment, money, and time!

Are you interested in growing your business to add more freedom, security, and well-being into your life? Please contact me to see if I can help. Let’s chat and learn more about one another!

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Business Coach Advice: Boost Sales With This 4th Quarter Checklist https://marlatabaka.com/2023/08/02/business-coach-advice-boost-sales-with-4th-quarter-checklist/?utm_source=rss&utm_medium=rss&utm_campaign=business-coach-advice-boost-sales-with-4th-quarter-checklist https://marlatabaka.com/2023/08/02/business-coach-advice-boost-sales-with-4th-quarter-checklist/#respond Wed, 02 Aug 2023 16:40:30 +0000 https://marlatabaka.com/?p=61694 Today is August 2nd, and it seems too soon to think about 4th Quarter planning, but this business coach knows the importance of year-end fact checks and action steps for your small business. Now is the time to protect yourself from unnecessary financial loss and the disappointment of going into another new year, feeling that […]

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Today is August 2nd, and it seems too soon to think about 4th Quarter planning, but this business coach knows the importance of year-end fact checks and action steps for your small business. Now is the time to protect yourself from unnecessary financial loss and the disappointment of going into another new year, feeling that you haven’t achieved your goals.

Allow me to tell you a story.

One entrepreneur’s business took off during her second year of coaching with me. In addition, her husband started a company of his own, which grew quickly and substantially. Their 2022 combined household income was three times what it had ever been. This year, both businesses continue to flourish.

I always remind my fast-growing business clients to meet quarterly with their accountants to double-check numbers, plan spending, and ensure their earnings are appropriately taxed. However, working with a business coach is a new experience for most clients, and they don’t always realize the importance of a quarterly financial checkup, so many small business owners neglect to heed this advice. They are well-meaning, but things get busy, and important meetings get placed on the back burner. As a result, my client just got hit with a state tax debt of $10,000 for 2022. That was manageable, even though it was disappointing. But it wasn’t as upsetting as the $100,000 IRS tax debt notification she received two days later!

Why did this enormous tax debt happen? Because the client’s accountant had adjusted quarterly taxes at the end of 1st Quarter but not since. Scheduled meetings would have prevented these shocking tax debts seven months into the following year. Sure, these taxes need to be paid one way or the other, but you can imagine the infuriating surprise of an unexpected bill of this size. It’s better to pay taxes on a schedule than to receive a shock like this one.

Business Coach Advice: Don’t let that happen to you!

Now is the time to delve into operations, bookkeeping, goal assessment, and future planning for your business. I often advise my clients to schedule two or three days away so their time is free of interruptions and distractions. Book yourself into a lovely hotel just far enough away from home and work to keep distractions at bay. Tell everyone, including employees, friends, and family, that you will check in once at the end of the day and are otherwise unavailable. Use this time to follow the checklist below and complete what you can.

Important tip: Also, schedule an end-of-day massage and at least one decadent meal somewhere nearby!

Here is your 4th quarter checklist.

Begin now to clean up your 2023 plan and go into 2024 feeling good about yourself and your small business. The 1st piece of business coach advice on this list should be obvious by now!

Schedule a 4th quarter meeting with your business accountant.

Your accountant will know what to talk about, but here are a few suggestions:

  • Ensure there are no tax code changes that will affect your business.
  • Double-check your tax withholdings.
  • Ask if you should increase your taxable spending.
  • Review payroll to see if year-end bonuses or pay increases are possible.

Check on your inventory history and plan for future sales.

  • If you carry inventory, be sure that holiday stock is on order. Allow time for delayed shipping and out-of-stock inventory.
  • Do a review of the current year. Where did you fall short on supply? Plan for those months during the upcoming calendar year.
  • Will you add new items for holiday gifting? What new product line ideas do you have for next year?

Revisit your other 2023 goals.

Business Coach Action Plan Are there remaining goals on your list that hold the possibility for completion yet this year? If so, forgive yourself, schedule time to work on them, or, better yet, think of someone to delegate them to, even if it’s a 1099 contractor. Be realistic about your goals; otherwise, you will let yourself down repeatedly. Of course, if lack of completion is an issue for you, hire a business coach to help you manage and eliminate this issue.

Review operations and documentation.

Have operations run smoothly in 2023? If so, congratulations! If not, any number of things could be to blame.

Plan for documentation of your primary processes and procedures in 2024. The lack of training materials is usually a significant problem for owners who see a lot of operations issues. Again, the main complaint about the documentation process is time consumption. I always tell my clients to imagine how much more time they’d have if they didn’t have to deal with a plethora of mistakes and oversights. Documentation isn’t only for training purposes; it serves as a guide in each job role. These materials give you a tool for effective employee reviews and dismissals, and it keeps your organization running smoothly.

What else is essential to know about clear and thorough documentation? It adds value to your company. This collateral is considered proprietary information, and should you ever sell or seek to be acquired, there must be processes in place before anyone takes you seriously.

Also, review staffing needs. Will you require an additional headcount or freelancers in 2024? If additional payroll is something you need to consider, add this to your accounting discussion. Schedule time on your calendar to define the job role and get your onboarding plans in place. This is another area where a business coach could be essential to the process.

Consider automation for 2024 or 25.

Customer Relationship Management tools are about more than just managing client relationships. These money-saving tools are a powerful means for running your business efficiently. A customized CRM will reduce errors and oversights. Your notifications to prospects and clients will go out on a timely basis. Your CRM will keep all correspondence branded and consistent, and it will track your job progress, flag issues, and be your project manager. Some will even integrate and track your inventory.

Some contractors specialize in customizing just about every CRM on the market, and you’ll likely find a list of preferred vendors on the CRM builder’s website. A contractor’s fee is well worth a reasonable investment. Do your best to work this into next year’s budget, but shop around for your contractor!

Create or revisit your 4th Quarter marketing plan.

Preparing a marketing calendar in advance with the big-picture strategy broken down into monthly, weekly, and daily bite-sized action steps is always a great idea. If you haven’t done this before, work with your marketing person or business coach to create your marketing calendar for next year. This task is a great 4th Quarter activity.

For now, consider your sales goals for 2023. Have you fallen short or exceeded your projections? Either way, it’s time to revisit or create marketing initiatives to achieve the current plan or continue to surpass your initial goals. Try something new or build upon what’s been working. If you set your sights on improving operations, realistic goals, and a solid marketing plan, you can and will increase profits in 2024. Who knows? You may be able to add revenue to 2023; it's not too late!

Book your hotel or getaway location today! If you’re so inclined, email me a few pictures, and I’ll include them in a follow-up blog later in the year!

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You Want to Grow Your Small Business. 3 Tips So You Don’t Regret It https://marlatabaka.com/2023/07/21/how-to-grow-your-small-business-3-tips-so-you-dont-regret-it/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-grow-your-small-business-3-tips-so-you-dont-regret-it https://marlatabaka.com/2023/07/21/how-to-grow-your-small-business-3-tips-so-you-dont-regret-it/#respond Fri, 21 Jul 2023 20:52:50 +0000 https://marlatabaka.com/?p=61667 As a small business coach, I love working with overwhelmed business owners doing everything themselves and who are ready to have a life outside of work. Most entrepreneurs come to me with a vision but don't have the time, energy, or clarity to make it happen. This is one reason they seek out a qualified […]

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As a small business coach, I love working with overwhelmed business owners doing everything themselves and who are ready to have a life outside of work. Most entrepreneurs come to me with a vision but don't have the time, energy, or clarity to make it happen. This is one reason they seek out a qualified business coach to help them grow.

My clients achieve their goals, but for some, the reality of growing their small business is much different than they imagined. Here's the startling truth. There are several points within the process where you may question your decision to scale. You might even feel an overwhelming need to dial it back or give up. I often help my clients through these stages, and, fortunately, nearly all of them plow through until they feel good about their choices again.

To lessen or avoid the negative emotional impact of scaling your small business, here are a few questions to ask yourself as you create your plan.

1. What do I need to do now to reduce my stress later?

When small business owners are knee-deep in problems, the idea of becoming a true leader who works on the vision instead of the day-to-day operations sounds exciting and fulfilling. Still, you'd be surprised by how often entrepreneurs miss the simplicity of being the business when they initiate a growth model. Some wish they'd never hired employees and taken on more business because it now feels even more overwhelming than when they did it alone. This negative experience of expansion usually comes from poor planning and a skewed vision of the path to success.

It's wise to initiate your progression in phases and have a plan in which your function is clearly and realistically outlined for each process stage. It's also wise to accept that sometimes you'll take two steps forward and one step back. Growth is not a linear process.

To minimize the growth pains, consider these points:

  • Avoid making personal or professional travel plans within six months of bringing on new employees. Training takes time. In fact, you're likely to feel more overwhelmed by all the training than you did before hiring help. Don't expect your new people to run the business in your absence until they can perform the job skillfully.
  • You'll probably need new business to support payroll but be cautious about how much you add to the workload for at least a few months. Even if your new person or people have the skills to do the job, not all skills translate seamlessly from company to company. They still need plenty of your attention. Don't spread yourself too thin, or you'll resent your choice to build a team.
  • Outsource work that doesn't need to be done internally, like bookkeeping, payroll, and freelance labor. Do this before you hire anyone else so you're not bogged down by managing more than one transition at a time.
  • If you are offloading tasks to your new hire, begin documenting the steps in writing or doing videos before hiring anyone. Loom.com is an excellent resource for making your training videos. You will still need to provide additional training, but your new person will have documentation to check their work.

2. Am I a great communicator who listens, demonstrates patience, and understands the varying needs of different personality types?

Sometimes entrepreneurs make terrible bosses. There, I said it! If you are a creative, innovative visionary, you'll probably be the worst kind of boss. You don't like boots-on-the-ground activities like hiring, training, and building expansive systems to support your growth. One of the new leaders' most damaging mistakes is neglecting detailed, frequent, and thoughtful communication with their teams.

Never assume that any process is “just common sense” because the knowledge you possess is uncommon. There was a time when you only communicated with clients; now, you'll have more communication points, which creates a greater likelihood of error. Employing others will offer you every opportunity to learn patience and expertly communicate, but you may need a hand.

Hire a business coach who can help you grow your emotional intelligence and communication skills, learn patience, and create realistic expectations of yourself and others.

3. Do I have a skewed perspective on life balance?

A conversation with Jack Canfield offered insight about wealthy entrepreneurs that's useful to share with my clients with less wealth. Despite his success and wealth, the Chicken Soup for the Soul co-author still works fourteen-hour days for days and weeks on end. He said that when he's working on a new book or another big project, he locks himself away in his library and has very little contact with others. But then, when he sends that book to his publisher, he's off to Hawaii with his family for an extended vacation. Life returns to a pleasant balance until the next big project comes along.

Life balance is rarely about day-to-day perfection in your schedule. Look at balance as a whole life experience, not a daily part of your life. There will be periods when your personal life goes by the wayside, and there will be times when you experience the bliss of leaving everything behind to spend time doing the things you love outside of work.

Scaling your small business comes with its ups and its downs. Proper planning and an informed outlook will make the downs fewer and more manageable—but there's one last thing. Don't believe you have to do this alone! There are countless resources and people out there to reduce the burden and help you make the best decisions for you.

***Let's chat! We will investigate whether or not I can help you grow your small business with less stress and more success!***

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3 Ways Small Business Owners Set New Employees Up to Fail https://marlatabaka.com/2023/06/21/3-ways-small-business-owners-set-new-employees-up-to-fail/?utm_source=rss&utm_medium=rss&utm_campaign=3-ways-small-business-owners-set-new-employees-up-to-fail https://marlatabaka.com/2023/06/21/3-ways-small-business-owners-set-new-employees-up-to-fail/#respond Wed, 21 Jun 2023 14:11:46 +0000 https://marlatabaka.com/?p=61655 You know it's time to do more to grow your small business, but your hands are bound by a clock that only allows you 24 hours a day. Experts will tell you to hire employees to take the load off so you can focus on business growth. As a business coach, I often suggest that clients […]

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You know it's time to do more to grow your small business, but your hands are bound by a clock that only allows you 24 hours a day.

Experts will tell you to hire employees to take the load off so you can focus on business growth. As a business coach, I often suggest that clients onboard employees as they scale. However, a few key components must be in place before you expand your team.

Most often, small business owners skip over game-changing business-building steps because they're too occupied to put thought into them, but this lack of diligence always backfires.

Don't be that small business owner.

You decide it's time to take the plunge and hire your first (or next) employee. You think about what that person can do and how much time a new hire will free up for you. So, you whip up a job posting or spread the word through your community, and, voila, you find someone. You ask the standard interview questions, size them up, and perhaps check a reference or two, and your new employee starts on Monday. Cool!

Or, maybe not so cool. You may think the hard part is done at this point, but that's far from true. At this point, budding entrepreneurs need to learn to think like a leader rather than someone in the trenches. Now, you not only have to protect yourself from failing but also your growing team.

3 ways to set employees up to fail.

1. You don't give your new hire a steady foundation.

You may have a job description, but you don't have any training, implementation processes, or written documentation in place. Without a solid foundation, you throw your new person into the deep end without a raft. Rescuing your employee is time-consuming and frustrating; it was easier when you were solo!

Many entrepreneurs put these oversights in the category of employee empowerment and tell themselves they will not be a micro-manager. Really, this belief only serves to make the business owner feel better, but you can't hide behind it for long. Empowerment is built upon solid training and an understanding of the company's signature goals and direction. Your employee may attempt to do things right, but without consistent guidance and processes in place, they will struggle and most likely fail to meet your needs. There's a big difference between micro-managing and providing your team with education, support, and training.

2. You're unclear about your small business's growth vision.

Entrepreneurs have plenty of ideas for future growth and expansion. The problem appears when all these ideas merge murkily, causing a Small Business Leadershiplack of clarity, confusion, and overwhelm . These murky waters lead to a team that also lacks clarity and feels overwhelmed and confused by your inconsistent leadership and direction. You may hire for the wrong positions and skill sets, leaving you with one or more team members who may be decent employees but cannot grow your small business with you. They just won't be a good fit for your ultimate vision.

3. You have not designed your company culture.

You have yet to think about what you want your company culture to look like or what values will guide you to that goal. Understanding your company and personal values to design an internal and client-facing culture gives you a roadmap for everything you do, including who and why you hire. For instance, if you hold a value that indicates honesty, integrity, or trustworthiness and hire a salesperson who promises anything to get the sale, you will have very unhappy customers. This person will also cause conflict with other team members who do represent your culture of integrity.

You don't know what you don't know about growing your small business.

Leadership development is a new stage of growth for most small business owners, and this process has many layers. While it may not seem apparent, your leadership abilities need to kick in before you hire employees, not after. It is difficult for most people to figure out how to

  1. Make the time to develop processes, identify culture goals, and develop a vision
  2. Get your ideas out of your head and into play
  3. Gain clarity about the what, how, and why
  4. Implement your ideas
  5. Just about everything else!

This educational piece of professional and self-growth is why business coaches and mentors exist. No, you don't know what you don't know, and you're not meant to do it alone. Surround yourself with a supportive team of non-employees before you become an employer, and you will save yourself much disappointment, money, and time!

Are you interested in growing your business to add more freedom, security, and well-being into your life? Please contact me to see if I can help. Let’s chat and learn more about one another!

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Culture Changes Might Mean Saying Goodbye to Original Employees https://marlatabaka.com/2023/01/05/culture-changes-might-mean-saying-goodbye-to-original-employees/?utm_source=rss&utm_medium=rss&utm_campaign=culture-changes-might-mean-saying-goodbye-to-original-employees https://marlatabaka.com/2023/01/05/culture-changes-might-mean-saying-goodbye-to-original-employees/#respond Thu, 05 Jan 2023 19:24:56 +0000 https://marlatabaka.com/?p=61548 Part 4 of a 5-Part Series from a Business Coach Perspective: Top 5 Leadership Growing Pains Seen by This Business Coach  When original employees don’t adjust well to culture change, tough decisions lie ahead! You hired Sally 5 years ago, and she's been your righthand person, confidant, and friend. You are Sally were the company […]

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Part 4 of a 5-Part Series from a Business Coach Perspective:
Top 5 Leadership Growing Pains Seen by This Business Coach 

When original employees don’t adjust well to culture change, tough decisions lie ahead!

You hired Sally 5 years ago, and she's been your righthand person, confidant, and friend. You are Sally were the company culture. As you grow, you'll introduce automation and new team members and identify and document the processes and procedures for a stable growth strategy. Suddenly, you're not sitting elbow to elbow with Sally anymore. Other team members may be more experienced and qualified to contribute in ways that Sally only wishes she could. She may feel threatened and displaced, even angry.

I've seen business owners hold on to original team members to the point of the employee becoming a detriment to the company. Even though you've provided additional training and have had multiple reassuring discussions, some employees can't tolerate that they are no longer your one and only. Sadly, they may need to move on. Still, the thought of this difficult conversation leaves entrepreneurs with a great deal of guilt and worry about this now underperforming employee's future outside the company.

How to determine if a long-time employee is no longer a culture fit.

You'll usually see developing resistance and something resembling a temper tantrum or the cold shoulder treatment. I've seen original team members employ emotional manipulation to sabotage a growing culture and the newcomers contributing to it. This behavior comes from a place of fear and insecurity, which frankly might be warranted. Sally may have been your right-hand person, but now there's a good chance the company's needs have outgrown her skillset. Some may consider her ways “old school” at this point.

In my experience, most business owners do an excellent job of redefining this person's role, but the employee may need more than that. They no longer feel as important, capable, and significant to your success. Soon, you and your devoted employee are miserable, which takes a toll on you and your newer employees.

Unhappy employees are often unwilling to adapt their style or grow their skillset.

The employee stuck in the old way of thinking is performing tasks using outdated technology. When asked to upgrade their skills to adapt to new technology, they may rebel, saying their way has always worked just fine, so why fix it if it isn't broken?

Employees who feel left out and threatened may treat the newcomers rudely and attempt to sabotage their success. This behavior comes from a desire to prove their worth; to you, but also themselves.

You may feel that this employee has become suddenly needy. The truth is they miss being your confidant and spending hours a day with you. They may feel like a lackey as their duties are siphoned off and given to someone more qualified to meet your growing needs.

Is it time to say goodbye?New culture may mean letting go of longtime employees

In my experience as a business coach, it takes time for long-time employees who are stuck in their old-school ways to adapt to the changes brought about by company growth. It also takes a lot of patience and commitment from the founder.

Before you dismiss a once loyal employee who was critical to your success–and probably your sanity–make every attempt to include them in your developing culture and growth plan. Think about their qualities, what they love doing, and the areas where they thrive. Is there a place in the company where his or her skills, personality, and positive traits would be valued?

Could you allow this employee to be a part of the big-picture discussions? While you may now consider their skills outdated, the fact that they know you well and understand your idiosyncrasies (yes, we all have them) is valuable. Get creative, avoid typecasting, and discuss exciting options with your employee. Mostly though, give them time.

Then, if all else fails, the final ultimatum is presented: Find a home in this company or find what you deserve; a workplace that makes you happy.

There is one thing I can say for sure: If an original employee becomes miserable due to your growth strategy, they are as distraught about it as you are. If they are unbending, the healthiest, happiest opportunity for both of you is kindly letting them go their own way. I witness this frequently, and most of the time, both parties end up happy.

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