It’s not something you find in a spreadsheet or strategy session. It’s the subconscious pattern behind how we respond to change, pressure, conflict, tough decisions, or even success. Your emotional strategy shows up in the heat of the moment—when a plan unravels, when feedback stings, or when uncertainty looms. It’s the subconscious pattern behind how we respond to change, pressure, conflict, tough decisions, or even success.

Everyone has an emotional strategy, but here’s the kicker: most people have never taken the time to examine theirs.

As a leader, understanding your own emotional strategy—and helping your team understand theirs—is one of the most underrated tools for building a strong, emotionally intelligent workplace. In fact, I’d argue it’s essential for sustainable leadership and personal growth.

What Is an Emotional Strategy?

An emotional strategy is your go-to emotional response when you're triggered, challenged, or stretched.

It’s the inner program that runs when things don’t go according to plan:

• Do you get defensive?
• Do you shut down?
• Do you take on too much?
• Do you fixate on worst-case scenarios?
• Do you lash out, people-please, or blame others?

These emotional responses aren’t flaws—they’re strategies your brain has learned over time to stay safe. The trouble comes when they go unexamined. What may have helped you survive earlier in life can sabotage your ability to lead, grow, and thrive today. Think of it as your operating system for handing emotions.

Why Emotional Strategy Matters in Leadership

Leadership isn’t just about vision, execution, and results. It’s also about regulation, communication, and modeling the emotional tone for your team.

Leaders with unexamined emotional strategies tend to:

• React impulsively rather than respond thoughtfully
• Create emotionally unsafe environments for themselves and their team (even unintentionally)
• Avoid difficult conversations
• Misinterpret their team’s behavior as laziness or incompetence

Leaders who understand their emotional strategy tend to:

• Pause before reacting
• Lead with empathy and clarity
• Create space for others to grow through mistakes
• Model emotional resilience during change and uncertainty

In other words: when you know your emotional strategy, you stop being run by it.

How to Identify Your Emotional Strategy (and Others’)

Self-awareness is the first step. Start by observing your emotional patterns in challenging moments. Ask yourself:

• What emotions come up most often under pressure? (Fear, anger, shame, overwhelm?)
• What do I tend to do next? (Withdraw, control, blame, fix, freeze?)
• Where did I learn this pattern? (Was it modeled for me by a parent, mentor, or early boss?)
• Is this strategy still working for me—or is it keeping me stuck?

To spot emotional strategies in others, watch for:

• Repeating patterns when things go wrong
• Reactions that seem out of proportion
• Avoidance of certain tasks or conversations
• Emotional shutdown. blaming, or over-explaining

Once you’ve identified a pattern, don’t label or diagnose—get curious.

How to Talk About Emotional Operating Systems with Your Team

Helping someone explore their emotional strategy is a gift—but it requires trust, tact, and timing.

Here’s how to approach it:

1. Lead with Empathy and Ownership

“I’ve noticed that when we’re in tight deadlines, I tend to get anxious and over-function. I’ve been working on that. I’m also wondering how that dynamic plays out for you?”

1. Use Neutral, Observational Language

“In a few meetings now, I’ve noticed that when feedback gets tense, you get really quiet. That’s not wrong or bad—I just want to check in. What’s going on for you in those moments?”

1. Ask Open-Ended Questions
   • “What’s your internal response when projects take a sharp turn?”
   • “What’s your first instinct under pressure?”
   • “What kind of support helps you the most when things feel chaotic?”
2. Normalize the Conversation

“We all have emotional patterns—we're just trying to bring more awareness to them so we can grow stronger as a team.”

Practical Ways to Improve Your Emotional Operating System

• Practice the Pause
  Create a habit of taking 3–5 deep breaths before responding to emotionally charged situations. I call this, Practicing the Pause.
• Use Reflective Journaling
  Encourage team members (and yourself) to write down what they felt and how they reacted after high-stress events. Pattern recognition begins here.
• Debrief After the Storm
  After challenges, ask: “How did we handle that emotionally?” not just “What did we learn operationally?”
• Offer Emotional Vocabulary Training
  The better your team can name their emotions, the less likely they are to be ruled by them. (“I feel overwhelmed” is more productive than “I’m just pissed.”)
• Model Repair Conversations
  Leaders who admit when their emotional strategy took over—and talk about how they’re growing—create a culture of safety and self-awareness.

Final Thought: Everyone Has a Strategy—Few Know It

Emotional intelligence isn’t just about staying calm or being nice. It’s about understanding how your emotions operate and helping others do the same.

The emotional strategy you and your team bring into work each day is either helping or hindering your growth. The good news? These strategies are adaptable. They’re based on wiring—but wiring can be rewired.

Start the conversation. Model the awareness. Make emotional growth part of the strategy—not just the culture.

The post Emotional Strategy: The Secret to Better Leadership and Team Performance appeared first on Marla Tabaka.

It's probably wise to stop doing 20-dollar-an-hour work and consider whether it’s time to make that next (or your first) hire. Here are six signs you’re ready to stop juggling and start delegating to a new hire.

1. You have efficiencies in place.

Before investing in your next new hire, make sure your current team is working to full capacity. If their hours are billable, create a budget for the time spent on each project. You may be able to crank out a job in a day or two, but your team members may not be as confident and experienced as you are. Some may tend to linger on a project when a strict timeline is not in place, thus losing money for the company.

If your team is not billable, ensure all job descriptions are clear, and tasks are completed regularly and efficiently. Studies have found that the average office worker is productive for only about 2 hours and 53 minutes per day.  A Salary.com survey revealed that 89% of employees openly admit to wasting time at work. These employees aren’t necessarily slacking; the human brain is not built to hyper-focus on tasks for a straight 8 hours. Clear directions, breaks, and a boss who leads by example will help mitigate these concerns.

2. You’re doing too much billable work.

If you’re a photographer, designer, landscaper, or any business owner who clocks billable hours, you need to know when it’s beneficial to be on the clock versus growing your business. There are projects only you can do (until your company is profitable enough to replace you). If you’re stuck behind a desk or out in the field most of the time, who will find the next batch of prospects? Who will create and build the long-term vision for your company?

3. You have a proven marketing strategy in place.

There’s no sense in hiring another person, no matter how busy you are in the moment, if you don’t have a way to pay their salary and other expenses. I ask business owners the following question to help them gain a complete perspective on their business’s potential for growth: If you could add another twenty hours (or more) a week to your availability, how quickly, and how much could you grow your business?

Most entrepreneurs reply instantly, suggesting that they could scale quickly. What is your answer? Write down precisely what you would do to bring in more business. This is the foundation for your marketing plan. Work with your coach or mentor to build out the plan with a timeline and projections on growth potential. Now you know how long it will take for you to pay for the extra headcount and sustain the growth.

4. You’ve evaluated affordability.

If you're struggling to cover monthly expenses or carrying high-interest debt with no clear plan to pay it down, hiring may need to wait — or be done strategically (like starting with a part-timer or contractor).

Ask yourself:

• Can your business cover your current operating expenses, including your own compensation?
• Do you have at least three months of payroll saved or a reliable revenue stream to cover it? Your proven marketing strategy can help.

If the answer is “no” to these questions, take a breath. Get clear on your numbers first. A well-timed hire can be your most significant growth move. A premature one? A cash-flow killer.

That said, if you're close — and especially if you're still doing tasks that someone at $20/hour could do — a strategic part-time hire or outsourced contractor might be the bridge between burnout and breakthrough.

5. You have training and onboarding processes in place.

It’s a horrifying experience for the entrepreneur, their team, and their new hire when a new person is plunked down at a desk with no clear definition of their job, goals, and daily tasks. Assign the responsibilities for onboarding and training to yourself or another qualified party:

Create a 30-60-90 Day Onboarding Plan

• Week 1 orientation/training
• Training for key tools and platforms they’ll need to learn
• Goals for each month of their first 90 days
• Regular check-ins for feedback (yours and theirs)
• Add them to payroll and your benefits program if you have one
• Inform them of your PTO policies. (At some point you’ll need an employee handbook)
• Have their computer login credentials ready
• Set up their email and access to the programs and apps they will use

6. You are diligently developing your leadership skills.

Leadership may or may not come naturally to you, but masterful leadership skills are developed with intent, and over time. You can’t define your leadership style without defining your company culture and values first. Read books and blogs, listen to podcasts, but most importantly, work with a leadership and business coach to help you know yourself and who you are as a leader.

All of this might sound like a lot of effort, but ask yourself this: Would you rather spend your time and energy doing low-wage jobs or billable work for little in return or do fewer of these things so you can grow your company, increase your take-home, and actually spend time at home without working?

The post Still Wearing Too Many Hats? How to Know It’s Time for Your Next Hire appeared first on Marla Tabaka.

Tell me, who is your favorite corporate leader of our times? Tim Cook? Sheryl Sandberg? Reed Hastings? Mary Barra? Sara Blakely? Richard Branson? Who is someone in business leadership you admire and learn from?

Imagine this influential person's day-to-day activities. In your visual, do you see them preparing payroll, shipping packages, and troubleshooting minor problems within the company? It's probably not an image you can conjure up—because that's not what they do. If they wasted time working so far below their skill level, they wouldn't be where they are today.

So, why are you still doing tasks that don't require your skill level? Solid and successful leaders delegate. If delegation creates a dilemma for you, working through your state of mind is a good idea.

Entrepreneurs are often known for their vision, drive, and hands-on approach. However, this same passion can lead to a reluctance to delegate. Do you buy into the common misconception that no one can handle select parts of your business as well as you can? A protective nature toward your business is a natural instinct but can also be limiting.

Why is delegation so critical to success?

I've worked with entrepreneurs eager to race to the ever-elusive finish line. Yet, aside from a lack of capital, one of the top reasons small businesses fail is pre-mature growth. Investing your resources into business expansion too soon can take your company down in months, but the danger of failure multiplies if you're unwilling to relinquish control over certain aspects of your day-to-day operations.

Delegation exponentially expands your capacity. When you entrust tasks to competent team members, you're no longer bound by the limitations of your own time and expertise. You can channel your energy toward strategic initiatives and high-level decision-making by releasing the grip on routine tasks. This is where true business transformation happens.

Can delegation backfire or fail?

Your delegation efforts can (and probably will) fail at times. If you hire the right people, equip them with clear and documented instructions, and provide the right resources, it is less likely that your employees will fail at their assignments. I often hear complaints that there isn't time to document procedures and policies and onboard and train an employee or two. This claim is the worst excuse I've ever heard! An overwhelmed and stressed-out business owner does not work efficiently, so it only feels like time is short. Bite the bullet and make time; otherwise, you'll look back five years from now, wondering why you’re in the same position, not having achieved your goals and struggling financially.

Enough false excuses. Let's look at the reality behind delegation struggles and some other insights.

The fear of letting go.

Fear is the main contributor behind the reluctance to delegate lies: the fear of losing control, others making mistakes, upsetting a client, or damaging the business in another way. Business owners often fear that others won't take them and their business seriously if they do not appear to be busy and overwhelmed. Stress does not earn anyone a badge of honor; it’s debilitating.

It's essential to recognize that delegation isn't about relinquishing all your control; it's about leveraging the strengths and talents of others to achieve collective success.

When my clients follow the plan to set their team up for success, they often find that projects turn out even better than when doing those projects and tasks themselves. Just because someone has different ideas or a unique approach doesn't mean their methods are not as good as yours. Anticipate success with new and more efficient ways of doing things.

Sometimes, entrepreneurs react emotionally to letting go of some of their duties, as though letting go means they are no longer an integral part of the company's success. Another concern is that they will be seen as someone other than the person in charge by their clients, therefore losing their importance or authority. This concern may be a subconscious fear, which is most damaging. I work with my clients to uncover the buried beliefs that keep them stuck. Then, and only then, does the company grow.

If you resist delegation to an extreme, find a coach or therapist who can help you uncover the truth behind your reluctance.

The boomerang effect.

Entrepreneurs, particularly in the early stages, find themselves wearing multiple hats. It's a commendable feat but can lead to burnout and a lack of focus on strategic growth. Delegation allows you to free up your time for high-impact activities only you can do. But here's the problem: If you boomerang back to control the details in operations, you can't focus on strategic growth and partnerships and will only be able to afford your employees for a short time. Hands-off delegation is critical to your culture and your future.

Building a culture of trust.

Once an employee is trained to perform their assigned tasks, it's imperative that you allow them to work independently. Independence does not mean you throw them into the deep end and hope they can swim; you're still available as a mentor/teacher. You will confuse and discourage your team if you don't allow them to make mistakes, demonstrate their abilities, and collaborate. Your team will thrive in a culture of trust, not one of backlash and shame.

Delegating fosters a culture of trust within your team. It empowers your employees, showing them that you value their skills and judgment. This trust forms the foundation of a high-performing and engaged team.

If you play the role of a helicopter parent, your employees will grow to doubt themselves and feel frustrated, even angry, with you. If you have a manager, allow them to manage. If you have a client service rep, let them build relationships and handle customer issues. Remember, at this point, you are a mentor, not a doer. If you want to grow your business and increase revenue, resist the urge to step in and do it yourself.

Building a growth mindset through delegation.

A reluctance to delegate indicates a fixed mindset, which limits the capacity for growth and positivity. Entrepreneurs with a fixed mindset stay stuck in a familiar pain or challenge to avoid the fears they associate with growth.

The preference of living in a state of stress and being overwhelmed, rather than fully utilizing an employee or a team, is an example of the pain and consequences of a fixed mindset. Entrepreneurs who won't delegate are stuck, inundated, and limited in their financial and personal growth capacity.

There is transformative growth and power in delegation for you and your team.

Balancing delegation with quality control.

It's important to note that effective delegation requires clear communication, defined expectations, and a system of checks and balances. Striking this balance ensures that tasks are executed to meet your standards. Don't set your employees up to fail; set them up for success, and they will thrive and stick around far longer than a stifled employee would.

Embracing change and growth.

Remember, growth often requires stepping out of your comfort zone. Embracing delegation is one massive leap toward your dream of a successful and profitable business. Start small, build mutual trust, and enjoy the freedom to grow personally and professionally.

The post Here’s Why You Struggle with Delegation, and Why You Need to Do It Anyway appeared first on Marla Tabaka.

In the world of entrepreneurship, the notion that leaders are born, not made, is a long-standing belief. However, in my experience of 20 years as a business coach, I've learned that this belief is a myth that needs to be debunked. Leadership is a skill that can be cultivated and refined over time. I know because I help entrepreneurs develop their leadership skills and have the privilege of witnessing the before and after. The shift is powerful, but at least two limiting factors could get in the way of advancing your leadership skills: lack of confidence and the belief that you must be someone you're not to lead successfully.

Leadership is not about becoming an extrovert when you're not. You are no less a leader if you weren't born sociable and outgoing. Excellent leadership is built upon authenticity and trust. If you try to be someone you're not, you will fail.

So, how can you strengthen your skills while being true to who you are and your core values? The first thing to know is that leadership skills can be learned and honed through experience and education. And no, I don't mean a Harvard degree. The information you need is right at your fingertips.

There are developmental building blocks, mindset shifts, skills, and qualities that you already possess to get you on your way to step into the shoes of an outstanding leader confidently. It's time to Bullshift™any beliefs that you're not cut out to lead.

Test your leadership abilities with my free download,
“50 Tough Questions You Never Ask Yourself But Should.”

The Building Blocks of Leadership.

Picture leadership as a puzzle with pieces that you can assemble over time. The puzzle pieces represent skills like effective communication, emotional intelligence, adaptability, and strategic thinking. These are not innate traits but learned behaviors that you can hone through practice, experience, and confidence. You can build these skills over time, but also by observing the great leaders of our time through reading, listening to podcasts, and surrounding yourself with people who possess the qualities and skills you wish to enhance and develop.

Embrace a Growth Mindset.

Embracing a growth mindset is the cornerstone of leadership development. It's about believing you can develop your abilities, skills, and even your intuitive senses through dedication and hard work. When you limit yourself with negative beliefs about yourself, money, and the world around you, opportunities and valuable learning experiences will be missed and misunderstood.

Lean on your values.

When business owners contact me to discuss coaching, they usually feel a bit (or a lot) lost. They would give anything for a compass of sorts to guide them through their next steps and choices. Here's the thing—you already have an internal compass, and you need to lean on it to help you at every step along the way. When you identify and live by your personal and professional values, you'll make better choices, feel less confused, and gain clarity about yourself and your company's future.

Your values will help define your company's culture, another thing too many business owners neglect to do.

Contact me for a complimentary consultation if you'd like to learn more about defining your values;
it's one of the most significant things you'll do to develop into the leader you want to be.

Don't mistake empathy for weakness in leadership.

Great leaders can and should have empathy. This quality doesn't make you soft or weak; it's a strength and honorable leadership trait. The problem for highly empathetic people is that they sometimes need more confidence to make tough choices and to speak up without fear of hurting someone's feelings or confrontation. Empathy-driven leadership gets results and indicates a high level of emotional intelligence.

Emotionally intelligent people can use their feelings and intuitive senses to motivate themselves and others. They can understand and consider their team members' feelings to make sure each employee works from their best skill sets, not in areas of weakness. Empathetic leaders resolve conflict well because they can see and understand the nuances of a dispute or disagreement. Emotional intelligence also allows leaders to form intentional bonds with other people, connecting on a level that other leaders may not. If you are empathic, it can become your greatest strength, not a weakness.

Leadership is not an exclusive club for the chosen few; skills, experience, and qualities can be cultivated, nurtured, and refined. By adopting a growth mindset, continuous learning, and drawing inspiration from the great leaders of our times, you are already on the path to becoming the leader you aspire to be.

The post Afraid Your Leadership Skills Suck? BullShift!™ appeared first on Marla Tabaka.

Experts will tell you to hire employees to take the load off so you can focus on business growth. As a business coach, I often suggest that clients onboard employees as they scale. However, a few key components must be in place before you expand your team.

Most often, small business owners skip over game-changing business-building steps because they're too occupied to put thought into them, but this lack of diligence always backfires.

Don't be that small business owner.

You decide it's time to take the plunge and hire your first (or next) employee. You think about what that person can do and how much time a new hire will free up for you. So, you whip up a job posting or spread the word through your community, and, voila, you find someone. You ask the standard interview questions, size them up, and perhaps check a reference or two, and your new employee starts on Monday. Cool!

Or, maybe not so cool. You may think the hard part is done at this point, but that's far from true. At this point, budding entrepreneurs need to learn to think like a leader rather than someone in the trenches. Now, you not only have to protect yourself from failing but also your growing team.

3 ways to set employees up to fail.

1. You don't give your new hire a steady foundation.

You may have a job description, but you don't have any training, implementation processes, or written documentation in place. Without a solid foundation, you throw your new person into the deep end without a raft. Rescuing your employee is time-consuming and frustrating; it was easier when you were solo!

Many entrepreneurs put these oversights in the category of employee empowerment and tell themselves they will not be a micro-manager. Really, this belief only serves to make the business owner feel better, but you can't hide behind it for long. Empowerment is built upon solid training and an understanding of the company's signature goals and direction. Your employee may attempt to do things right, but without consistent guidance and processes in place, they will struggle and most likely fail to meet your needs. There's a big difference between micro-managing and providing your team with education, support, and training.

2. You're unclear about your small business's growth vision.

Entrepreneurs have plenty of ideas for future growth and expansion. The problem appears when all these ideas merge murkily, causing a lack of clarity, confusion, and overwhelm . These murky waters lead to a team that also lacks clarity and feels overwhelmed and confused by your inconsistent leadership and direction. You may hire for the wrong positions and skill sets, leaving you with one or more team members who may be decent employees but cannot grow your small business with you. They just won't be a good fit for your ultimate vision.

3. You have not designed your company culture.

You have yet to think about what you want your company culture to look like or what values will guide you to that goal. Understanding your company and personal values to design an internal and client-facing culture gives you a roadmap for everything you do, including who and why you hire. For instance, if you hold a value that indicates honesty, integrity, or trustworthiness and hire a salesperson who promises anything to get the sale, you will have very unhappy customers. This person will also cause conflict with other team members who do represent your culture of integrity.

You don't know what you don't know about growing your small business.

Leadership development is a new stage of growth for most small business owners, and this process has many layers. While it may not seem apparent, your leadership abilities need to kick in before you hire employees, not after. It is difficult for most people to figure out how to

1. Make the time to develop processes, identify culture goals, and develop a vision
2. Get your ideas out of your head and into play
3. Gain clarity about the what, how, and why
4. Implement your ideas
5. Just about everything else!

This educational piece of professional and self-growth is why business coaches and mentors exist. No, you don't know what you don't know, and you're not meant to do it alone. Surround yourself with a supportive team of non-employees before you become an employer, and you will save yourself much disappointment, money, and time!

Are you interested in growing your business to add more freedom, security, and well-being into your life? Please contact me to see if I can help. Let’s chat and learn more about one another!

The post 3 Ways Small Business Owners Set New Employees Up to Fail appeared first on Marla Tabaka.

My clients achieve their goals, but for some, the reality of growing their small business is much different than they imagined. Here's the startling truth. There are several points within the process where you may question your decision to scale. You might even feel an overwhelming need to dial it back or give up. I often help my clients through these stages, and, fortunately, nearly all of them plow through until they feel good about their choices again.

To lessen or avoid the negative emotional impact of scaling your small business, here are a few questions to ask yourself as you create your plan.

1. What do I need to do now to reduce my stress later?

When small business owners are knee-deep in problems, the idea of becoming a true leader who works on the vision instead of the day-to-day operations sounds exciting and fulfilling. Still, you'd be surprised by how often entrepreneurs miss the simplicity of being the business when they initiate a growth model. Some wish they'd never hired employees and taken on more business because it now feels even more overwhelming than when they did it alone. This negative experience of expansion usually comes from poor planning and a skewed vision of the path to success.

It's wise to initiate your progression in phases and have a plan in which your function is clearly and realistically outlined for each process stage. It's also wise to accept that sometimes you'll take two steps forward and one step back. Growth is not a linear process.

To minimize the growth pains, consider these points:

• Avoid making personal or professional travel plans within six months of bringing on new employees. Training takes time. In fact, you're likely to feel more overwhelmed by all the training than you did before hiring help. Don't expect your new people to run the business in your absence until they can perform the job skillfully.
• You'll probably need new business to support payroll but be cautious about how much you add to the workload for at least a few months. Even if your new person or people have the skills to do the job, not all skills translate seamlessly from company to company. They still need plenty of your attention. Don't spread yourself too thin, or you'll resent your choice to build a team.
• Outsource work that doesn't need to be done internally, like bookkeeping, payroll, and freelance labor. Do this before you hire anyone else so you're not bogged down by managing more than one transition at a time.
• If you are offloading tasks to your new hire, begin documenting the steps in writing or doing videos before hiring anyone. Loom.com is an excellent resource for making your training videos. You will still need to provide additional training, but your new person will have documentation to check their work.

2. Am I a great communicator who listens, demonstrates patience, and understands the varying needs of different personality types?

Sometimes entrepreneurs make terrible bosses. There, I said it! If you are a creative, innovative visionary, you'll probably be the worst kind of boss. You don't like boots-on-the-ground activities like hiring, training, and building expansive systems to support your growth. One of the new leaders' most damaging mistakes is neglecting detailed, frequent, and thoughtful communication with their teams.

Never assume that any process is “just common sense” because the knowledge you possess is uncommon. There was a time when you only communicated with clients; now, you'll have more communication points, which creates a greater likelihood of error. Employing others will offer you every opportunity to learn patience and expertly communicate, but you may need a hand.

Hire a business coach who can help you grow your emotional intelligence and communication skills, learn patience, and create realistic expectations of yourself and others.

3. Do I have a skewed perspective on life balance?

A conversation with Jack Canfield offered insight about wealthy entrepreneurs that's useful to share with my clients with less wealth. Despite his success and wealth, the Chicken Soup for the Soul co-author still works fourteen-hour days for days and weeks on end. He said that when he's working on a new book or another big project, he locks himself away in his library and has very little contact with others. But then, when he sends that book to his publisher, he's off to Hawaii with his family for an extended vacation. Life returns to a pleasant balance until the next big project comes along.

Life balance is rarely about day-to-day perfection in your schedule. Look at balance as a whole life experience, not a daily part of your life. There will be periods when your personal life goes by the wayside, and there will be times when you experience the bliss of leaving everything behind to spend time doing the things you love outside of work.

Scaling your small business comes with its ups and its downs. Proper planning and an informed outlook will make the downs fewer and more manageable—but there's one last thing. Don't believe you have to do this alone! There are countless resources and people out there to reduce the burden and help you make the best decisions for you.

***Let's chat! We will investigate whether or not I can help you grow your small business with less stress and more success!***

The post You Want to Grow Your Small Business. 3 Tips So You Don’t Regret It appeared first on Marla Tabaka.

Experts will tell you to hire employees to take the load off so you can focus on business growth. As a business coach, I often suggest that clients onboard employees as they scale. However, a few key components must be in place before you expand your team.

Most often, small business owners skip over game-changing business-building steps because they're too occupied to put thought into them, but this lack of diligence always backfires.

Don't be that small business owner.

You decide it's time to take the plunge and hire your first (or next) employee. You think about what that person can do and how much time a new hire will free up for you. So, you whip up a job posting or spread the word through your community, and, voila, you find someone. You ask the standard interview questions, size them up, and perhaps check a reference or two, and your new employee starts on Monday. Cool!

Or, maybe not so cool. You may think the hard part is done at this point, but that's far from true. At this point, budding entrepreneurs need to learn to think like a leader rather than someone in the trenches. Now, you not only have to protect yourself from failing but also your growing team.

3 ways to set employees up to fail.

1. You don't give your new hire a steady foundation.

You may have a job description, but you don't have any training, implementation processes, or written documentation in place. Without a solid foundation, you throw your new person into the deep end without a raft. Rescuing your employee is time-consuming and frustrating; it was easier when you were solo!

Many entrepreneurs put these oversights in the category of employee empowerment and tell themselves they will not be a micro-manager. Really, this belief only serves to make the business owner feel better, but you can't hide behind it for long. Empowerment is built upon solid training and an understanding of the company's signature goals and direction. Your employee may attempt to do things right, but without consistent guidance and processes in place, they will struggle and most likely fail to meet your needs. There's a big difference between micro-managing and providing your team with education, support, and training.

2. You're unclear about your small business's growth vision.

Entrepreneurs have plenty of ideas for future growth and expansion. The problem appears when all these ideas merge murkily, causing a lack of clarity, confusion, and overwhelm . These murky waters lead to a team that also lacks clarity and feels overwhelmed and confused by your inconsistent leadership and direction. You may hire for the wrong positions and skill sets, leaving you with one or more team members who may be decent employees but cannot grow your small business with you. They just won't be a good fit for your ultimate vision.

3. You have not designed your company culture.

You have yet to think about what you want your company culture to look like or what values will guide you to that goal. Understanding your company and personal values to design an internal and client-facing culture gives you a roadmap for everything you do, including who and why you hire. For instance, if you hold a value that indicates honesty, integrity, or trustworthiness and hire a salesperson who promises anything to get the sale, you will have very unhappy customers. This person will also cause conflict with other team members who do represent your culture of integrity.

You don't know what you don't know about growing your small business.

Leadership development is a new stage of growth for most small business owners, and this process has many layers. While it may not seem apparent, your leadership abilities need to kick in before you hire employees, not after. It is difficult for most people to figure out how to

1. Make the time to develop processes, identify culture goals, and develop a vision
2. Get your ideas out of your head and into play
3. Gain clarity about the what, how, and why
4. Implement your ideas
5. Just about everything else!

This educational piece of professional and self-growth is why business coaches and mentors exist. No, you don't know what you don't know, and you're not meant to do it alone. Surround yourself with a supportive team of non-employees before you become an employer, and you will save yourself much disappointment, money, and time!

Are you interested in growing your business to add more freedom, security, and well-being into your life? Please contact me to see if I can help. Let’s chat and learn more about one another!

The post 3 Ways Small Business Owners Set New Employees Up to Fail appeared first on Marla Tabaka.

You Don't Need a Business Coach – Bullshift!

Oh, if I could count the times a thriving client has told me how hard it is to talk a fellow business owner into contacting another business coach or me. Even after hearing that my client grew her business from low six figures to a multi-million-dollar business while engaged in coaching. It makes me sad because many more entrepreneurs would succeed if only they had a good coach or mentor at their side. Entrepreneurship is lonely!

After leaving the stage at a speaking event a few years ago, an audience member came up to me and said, “Y-D-K-W-Y-D-K, brilliant!”

Huh?

“Those six words will change my life,” she said.

I still needed to figure out what she was talking about. Finally, she said I had used the term, “You don't know what you don't know,” and that it had never dawned on her. There is so much she doesn't know, and she is critical of herself because of it. But of course, she doesn't even know what she doesn't know, but it's natural, and it's ok–there is an answer! So, she created the acronym as a reminder.

You can only get the answers if you know the questions to ask. How could this entrepreneur learn to become a leader and grow sales if she's never done it before? How could she learn to balance her life as an entrepreneur, mom, wife, friend, and daughter if she's never run a multiple six or seven-figure business before? How could she get out of her own way to realize there's another way to find the answers? She didn't have to know it all; how could she?

You don't know what you don't know–but your coach can teach you.

If you're like this audience member, who by the way became a successful client, and you've never scaled a company to this level before, there are countless things you don't know and wouldn't ever give a second thought to unless someone brought them into your purview. The in-depth, ongoing process of building a full-blown, thriving culture might be a good example. In coaching, you'll learn about things you've never even known to consider, and you'll have the support to step into a whole new world.

Growing entrepreneurs are challenged by things like:

• Clarity and creating a long-term vision, goals, and plans.
• How to manage an overwhelming workload and stress.
• Moving from the self-employed space to the leadership role.
• Understanding the difference between culture and brand identity and how to develop both.
• Hiring for culture fit, not only skill.
• Finding the financial means to hire staff.
• How to handle difficult conversations.
• The nuts and bolts behind converting your team from 1099 status to full-time employees.
• When to hire an accountant, a lawyer, or other outside professional.
• How to balance their life and personal needs with the demands of a growing business.
• How to remove themselves from everyday operations.
• Creating fee structures and policies, both internal and customer-facing.
• How to manage guilt, low self-confidence, fear, and other common emotions.

This list is just the tip of the iceberg; every business owner is different in terms of personality, business experience, vision, and baggage from past experiences. There is magic in a good coach/client relationship. The simple act of externalizing your problems and ideas with someone who's experienced, who gets it, and who is a good listener makes the whole endeavor worthwhile.

Still not convinced? Take a moment to read one of my past articles, Should I Hire a Business Coach? 3 Signs That You're Ready. And remember this: A coach with integrity will not accept a client they don't believe they can help, including recouping the cost of coaching (in most cases). A conversation usually costs nothing, so it can't hurt. I'd love to hear from you, but mostly I would love for you to explore the idea—with me and/or other coaches. You deserve it!

The post You Don’t Need a Business Coach – Bullshift! appeared first on Marla Tabaka.

When original employees don’t adjust well to culture change, tough decisions lie ahead!

You hired Sally 5 years ago, and she's been your righthand person, confidant, and friend. You are Sally were the company culture. As you grow, you'll introduce automation and new team members and identify and document the processes and procedures for a stable growth strategy. Suddenly, you're not sitting elbow to elbow with Sally anymore. Other team members may be more experienced and qualified to contribute in ways that Sally only wishes she could. She may feel threatened and displaced, even angry.

I've seen business owners hold on to original team members to the point of the employee becoming a detriment to the company. Even though you've provided additional training and have had multiple reassuring discussions, some employees can't tolerate that they are no longer your one and only. Sadly, they may need to move on. Still, the thought of this difficult conversation leaves entrepreneurs with a great deal of guilt and worry about this now underperforming employee's future outside the company.

How to determine if a long-time employee is no longer a culture fit.

You'll usually see developing resistance and something resembling a temper tantrum or the cold shoulder treatment. I've seen original team members employ emotional manipulation to sabotage a growing culture and the newcomers contributing to it. This behavior comes from a place of fear and insecurity, which frankly might be warranted. Sally may have been your right-hand person, but now there's a good chance the company's needs have outgrown her skillset. Some may consider her ways “old school” at this point.

In my experience, most business owners do an excellent job of redefining this person's role, but the employee may need more than that. They no longer feel as important, capable, and significant to your success. Soon, you and your devoted employee are miserable, which takes a toll on you and your newer employees.

Unhappy employees are often unwilling to adapt their style or grow their skillset.

The employee stuck in the old way of thinking is performing tasks using outdated technology. When asked to upgrade their skills to adapt to new technology, they may rebel, saying their way has always worked just fine, so why fix it if it isn't broken?

Employees who feel left out and threatened may treat the newcomers rudely and attempt to sabotage their success. This behavior comes from a desire to prove their worth; to you, but also themselves.

You may feel that this employee has become suddenly needy. The truth is they miss being your confidant and spending hours a day with you. They may feel like a lackey as their duties are siphoned off and given to someone more qualified to meet your growing needs.

Is it time to say goodbye?

In my experience as a business coach, it takes time for long-time employees who are stuck in their old-school ways to adapt to the changes brought about by company growth. It also takes a lot of patience and commitment from the founder.

Before you dismiss a once loyal employee who was critical to your success–and probably your sanity–make every attempt to include them in your developing culture and growth plan. Think about their qualities, what they love doing, and the areas where they thrive. Is there a place in the company where his or her skills, personality, and positive traits would be valued?

Could you allow this employee to be a part of the big-picture discussions? While you may now consider their skills outdated, the fact that they know you well and understand your idiosyncrasies (yes, we all have them) is valuable. Get creative, avoid typecasting, and discuss exciting options with your employee. Mostly though, give them time.

Then, if all else fails, the final ultimatum is presented: Find a home in this company or find what you deserve; a workplace that makes you happy.

There is one thing I can say for sure: If an original employee becomes miserable due to your growth strategy, they are as distraught about it as you are. If they are unbending, the healthiest, happiest opportunity for both of you is kindly letting them go their own way. I witness this frequently, and most of the time, both parties end up happy.

The post Culture Changes Might Mean Saying Goodbye to Original Employees appeared first on Marla Tabaka.

Consciously build a powerful company culture. Otherwise, it will build itself…and you will not like the results.   — Marla Tabaka

What does it really mean to build a strong culture? For some entrepreneurs, the very word conjures up images of employees dancing on desks, playing pool in the break room, and napping away in comfy, soundproof enclosures. While providing a fun environment may be one component of a thriving company culture, there's so much more to it.

If you want to stand out from your competition, keep your rock star talent from jumping onto another stage, and glean nothing but the best from employees at all levels, always remember Rule 11 from my 51 Rules of Leadership Excellence. Build a company culture based on your own values, but don't forget these eight musts.

1. If you want to be trusted, you must trust.

A culture of mutual trust is imperative. If you behave like a helicopter parent, overseeing, or worse, taking over every project, it will directly conflict with building trust. What if they make a mistake? I think any successful entrepreneur will tell you there is no mistake you cannot recover from. Give your employees clear guidelines and let them spread their wings.

Also, always do what you say you will unless there’s a good reason not to. If an employee is due for a raise, give it to them on time. If you say you will have weekly team meetings, be there. If you promise to add a team member to lighten the load, make it happen.

2. Determine your purpose.

Everyone needs a purpose in their lives; this is just as true in businesses. The purpose is the “why” behind what you do. If your company's purpose is only about making money, employees won't stand behind it for long. If the purpose is compelling and gives them a great reason to work at your company, it will attract passionate employees who want to fulfill your company's purpose.

If you create a purpose that benefits humankind, not just your company, you will attract and retain employees, which will produce the same effect on your customers.

3. Create a compelling vision.

If you don’t have a vision, you can’t get there. A compelling vision is short, clear, and achievable—albeit out of reach in the current moment.

For example, ex-Dunkin' Donuts CEO (and son of the company founder) Robert Rosenberg created this vision for Dunkin's future: “To become the dominant doughnut and coffee provider in each and every market” in which it competed.

Clear, concise, and probably achievable, but how? Metrics, KPI’s, and consistency.

The key is to sift through all the possible metrics and KPIs to determine the goals that best define success. Dunkin’s early objectives were:

• To have earnings per share grow at 15-to-20 percent per year.
• To have store-level economics achieve at least a 15-percent return on investment on average.
• To have debt never total more than three times EBITDA.

The company measured plenty of other things, but these objectives mattered most. This meant other goals had to support those objectives; otherwise, they weren't important.

Do your best to make your vision short, memorable, and repeatable. Long or confusing paragraphs cannot guide employees' thoughts, decisions, or actions, mostly because they can't remember or repeat it.

4. Clarify the values within your company culture.

Values let your team and the outside world know what you are all about. To come up with your company's values, first, explore your own personal values and use those to create values to guide your company toward success. Avoid double-standards.

For instance, most entrepreneurs value freedom, both personal and financial. Yet, many don’t extend that value to their team. If you wish to be financially independent and have flexibility in your schedule, wouldn’t it make sense to extend the same opportunities to your team, within reason, of course. If financial freedom is essential to you, pay your team well, and you’re more likely to achieve the goal. They will be committed, hard-working, and focused. If your employees feel safe financially, it gives them one less thing to worry about so they can concentrate on their job.

You can have any number of values; it's up to you, but remember that your values will direct how you do things in the future, so choose wisely.

5. Create unique/WOW factors.

Unique/WOW factors for your company may be the single most important thing in business today. Why should anyone want to work with or buy from your company? What is unique or WOW about it? Does what you sell or deliver stand out from the rest?

Having a unique/WOW factor should not only be for what you sell, but how you deliver it. This is especially true for a commodity or a service, as in those cases, what you sell may not be that unique in the first place. Be different! If everyone is building fences, dig a tunnel!

6. No jerks allowed.

I can't say this often enough: Hiring for skill alone will doom you to misery. Hire people who fit in with the intentional design of your culture. Hire people who have a proven work ethic and are team players. Hire for creativity and personality. Sure, experience and skill are important, but not nearly enough to take you to the top of your industry.

Create an interview process with questions that will compel your candidate to discuss their values, vision, skills, and professional and life experience. Don't rush through the search and hire process to get a warm body onboard; know your new hires.

7. Your company culture should encourage growth and ownership.

A strong company culture isn't just about teamwork and camaraderie; it's about encouraging your employees to see their job as more than just a job–to own their job and their ideas. Once you've built this collaborative, trusting environment, your employees will bring ideas to the table. If it's their idea, put them in charge of it! If an employee wants to learn something new, provide the support for them to do it. Today, innovative companies don't hire employees to remain in one job for an eternity; they hire innovators who will contribute to the future of the company in a powerful way.

8. Communicate, communicate, communicate.

Poor communication issues are at the root of many failures, and where I see entrepreneurs fail most often. You have a recipe for disaster when one hand doesn't know what the other is doing. But communication about processes and workflow aren't enough. Drill your values into your employees with ideas like those above and demonstrate them in your own behavior. Be authentic and, at times, vulnerable. If an employee isn't performing up to par, don't let your frustration and disappointment grow; engage in thoughtful conversations about it and create an improvement plan. If an employee has a win, celebrate!

Building a distinctive culture is not an overnight event, and it's not always easy. You'll hit some bumps in the road; remember Rule number 6: Never forget that your team, not your product, not your bank account, is your number-one asset.

The post How (and Why) to Build an Intentional Company Culture appeared first on Marla Tabaka.