Earlier this week, I shared my 51 Rules of Leadership Excellence. I put them in random order because they are equally critical to success, but Rule 11 begs further discussion: Consciously build a powerful company culture. Otherwise, it will build itself…and you will...
READ MOREStop Marketing Products and Services. Your Company Culture Will Attract the Ideal Customers
by Marla Tabaka | Apr 6, 2022 | Business Coach, Company Culture, Marketing, values, Why
A good product or service practically sold itself in the past, but not anymore. Today, customers put their money in businesses that demonstrate a strong company culture with values that match their own. A savvy entrepreneur puts the development of an attractive...
READ MOREWhy Your Why is Important to Customers
by Marla Tabaka | Jul 28, 2016 | Business Coaching, values, Why
A few months ago had new sensors put on my tires so the low tire pressure light would turn off. Five sensors (including the spare) and three-hundred-dollars later, the light remains a beacon of their misdiagnosis. So I took the car back—again—explaining the issue to...
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