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Stop Marketing Products and Services. Your Company Culture Will Attract the Ideal Customers

by Marla Tabaka | Apr 6, 2022 | Business Coach, Company Culture, Marketing, values, Why

A good product or service practically sold itself in the past, but not anymore. Today, customers put their money in businesses that demonstrate a strong company culture with values that match their own. A savvy entrepreneur puts the development of an attractive...

Here’s What Happens When You Love the Competition. It’s a Good Thing.

by Marla Tabaka | Jul 6, 2017 | Business Coaching, Marketing, Small Business, Strategy

When I owned my coffee house (2001 to 2004), people frequently asked me if I hated Starbucks. I didn't. After all, Starbucks is responsible for re-introducing the culture of coffee in the United States and for establishing it in countries where the café culture never...

marketing

Stop Marketing Products and Services. Your Company Culture Will Attract the Ideal Customers

Here’s What Happens When You Love the Competition. It’s a Good Thing.

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